I love the web, but I also spent a large part of my life loving movies too. And it feels like I’ve continuously witnessed an industry that has tried to put cinema to death. It’s happened a few times, and the latest cycle of never-ending franchises stamped out to appeal to the largest possible global audiences seems like the latest attempt.

Today I saw this trailer, which was co-written by Kareem Rahma of Subway Takes fame:

Without having seen it already, I can tell you that there’s at least something about it I love. It’s this wonderful, small-market, self-contained indie flick that clearly has something to say and a style to try to do it in. It’s the kind of film that Noah Baumbach and the Duplass brothers were making when I was coming up in that world and falling in love with movies.

You can’t kill cinema. The industry will try, trust me. But people won’t let it happen. They will just keep making films that they love and that hope others love. They will make it with heart. They will pour themselves into their art. Every time you try to knock cinema down a new generation of filmmakers will bring back to life. It’s unkillable.

The industry tries to kill the web off from time to time as well. I’ve certainly witnessed plenty of those cycles as well. But it’s unkillable too.